On Photography Read Online Free

On Photography
Book: On Photography Read Online Free
Author: Susan Sontag
Pages:
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photographs feeds directly into the erotic feelings of those for whom desirability is enhanced by distance. The lover's photograph hidden in a married woman's wallet, the poster photograph of a rock star tacked up over an adolescent's bed, the campaign-button image of a politician’s face pinned on a voter’s coat, the snapshots of a cabdriver’s children clipped to the visor—all such talismanic uses of photographs express a feeling both sentimental and implicitly magical: they are attempts to contact or lay claim to another reality.
    Photographs can abet desire in the most direct, utilitarian way—as when someone collects photographs of anonymous examples of the desirable as an aid to masturbation. The matter is more complex when photographs are used to stimulate the moral impulse. Desire has no history—at least, it is experienced in each instance as all foreground, immediacy. It is aroused by archetypes and is, in that sense, abstract. But moral feelings are embedded in history, whose personae are concrete, whose situations are always specific. Thus, almost opposite rules hold true for the use of the photograph to awaken desire and to awaken conscience. The images that mobilize conscience are always linked to a given historical situation. The more general they are, the less likely they are to be effective.
    A photograph that brings news of some unsuspected zone of misery cannot make a dent in public opinion unless there is an appropriate context of feeling and attitude. The photographs Mathew Brady and his colleagues took of the horrors of the battlefields did not make people any less keen to go on with the Civil War. The photographs of ill-clad, skeletal prisoners held at Andersonville inflamed Northern public opinion—against the South. (The effect of the Andersonville photographs must have been partly due to the very novelty, at that time, of seeing photographs.) The political understanding that many Americans came to in the 1960s would allow them, looking at the photographs Dorothea Lange took of Nisei on the West Coast being transported to internment camps in 1942, to recognize their subject for what it was—a crime committed by the government against a large group of American citizens. Few people who saw those photographs in the 1940s could have had so unequivocal a reaction; the grounds for such a judgment were covered over by the pro-war consensus. Photographs cannot create a moral position, but they can reinforce one—and can help build a nascent one.
    Photographs may be more memorable than moving images, because they are a neat slice of time, not a flow. Television is a stream of underselected images, each of which cancels its predecessor. Each still photograph is a privileged moment, turned into a slim object that one can keep and look at again. Photographs like the one that made the front page of most newspapers in the world in 1972—a naked South Vietnamese child just sprayed by American napalm, running down a highway toward the camera, her arms open, screaming with pain—probably did more to increase the public revulsion against the war than a hundred hours of televised barbarities.
    One would like to imagine that the American public would not have been so unanimous in its acquiescence to the Korean War if it had been confronted with photographic evidence of the devastation of Korea, an ecocide and genocide in some respects even more thorough than those inflicted on Vietnam a decade later. But the supposition is trivial. The public did not see such photographs because there was, ideologically, no space for them. No one brought back photographs of daily life in Pyongyang, to show that the enemy had a human face, as Felix Greene and Marc Riboud brought back photographs of Hanoi. Americans did have access to photographs of the suffering of the Vietnamese (many of which came from military sources and were taken with quite a different use in mind) because journalists felt backed in their efforts to
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