these designs encouraged pseudonymity in at least some aspects of their designs, such as the comments, instead of the proud extroversion that characterized the first wave of web culture.
Instead of people being treated as the sources of their own creativity, commercial aggregation and abstraction sites presented anonymized fragments of creativity as products that might have fallen from the sky or been dug up from the ground, obscuring the true sources.
Tribal Accession
The way we got here is that one subculture of technologists has recently become more influential than the others. The winning subculture doesn’t have a formal name, but I’ve sometimes called the members “cybernetic totalists” or “digital Maoists.”
The ascendant tribe is composed of the folks from the open culture/Creative Commons world, the Linux community, folks associated with the artificial intelligence approach to computer science, the web 2.0 people, the anticontext file sharers and remashers, and a variety of others. Their capital is Silicon Valley, but they have power bases all over the world, wherever digital culture is being created. Their favorite blogs include Boing Boing, TechCrunch, and Slashdot, and their embassy in the old country is
Wired
.
Obviously, I’m painting with a broad brush; not every member of the groups I mentioned subscribes to every belief I’m criticizing. In fact, the groupthink problem I’m worried about isn’t so much in the minds of the technologists themselves, but in the minds of the users of the tools the cybernetic totalists are promoting.
The central mistake of recent digital culture is to chop up a network of individuals so finely that you end up with a mush. You then start to care about the abstraction of the network more than the real people who are networked, even though the network by itself is meaningless. Only the people were ever meaningful.
When I refer to the tribe, I am not writing about some distant “them.” The members of the tribe are my lifelong friends, my mentors, my students, my colleagues, and my fellow travelers. Many of my friends disagree with me. It is to their credit that I feel free to speak my mind, knowing that I will still be welcome in our world.
On the other hand, I know there is also a distinct tradition of computer science that is humanistic. Some of the better-known figures in this tradition include the late Joseph Weizenbaum, Ted Nelson, Terry Winograd, Alan Kay, Bill Buxton, Doug Englebart, Brian Cantwell Smith, Henry Fuchs, Ken Perlin, Ben Schneiderman (who invented the idea of clicking on a link), and Andy Van Dam, who is a master teacher and has influenced generations of protégés, including Randy Pausch. Another important humanistic computing figure is David Gelernter, who conceived of a huge portion of the technical underpinnings of what has come to be called cloud computing, as well as many of the potential practical applications of clouds.
And yet, it should be pointed out that humanism in computer science doesn’t seem to correlate with any particular cultural style. For instance,Ted Nelson is a creature of the 1960s, the author of what might have been the first rock musical
(Anything & Everything)
, something of a vagabond, and a counterculture figure if ever there was one. David Gelernter, on the other hand, is a cultural and political conservative who writes for journals like
Commentary
and teaches at Yale. And yet I find inspiration in the work of them both.
Trap for a Tribe
The intentions of the cybernetic totalist tribe are good. They are simply following a path that was blazed in earlier times by well-meaning Freudians and Marxists—and I don’t mean that in a pejorative way. I’m thinking of the earliest incarnations of Marxism, for instance, before Stalinism and Maoism killed millions.
Movements associated with Freud and Marx both claimed foundations in rationality and the scientific understanding of the world. Both perceived themselves