reporter began, but was cut off by Erling who had lost all patience.
‘Unfortunately I don’t have time to comment further at the moment, I’m here as the welcoming committee.’ He turned on his heel and strode off towards the bus, which had just pulled up. The young people crowded round the door of the bus in anticipation, waiting with excited expressions for the door to open. The sight of the youthful crowd was enough to confirm Erling’s view that this was just what the town needed. Now Tanumshede was going to be put on the map.
When the bus doors swung open with a whooshing sound, it was a man in his forties who got out first. Disappointed murmurs from the teenagers indicated that he was not one of the cast. Erling hadn’t watched any of the many reality shows that had been broadcast, so he had no clue who or what to expect.
‘Erling W. Larson,’ he said, holding out his hand as he switched on his most winning smile. The cameras clicked.
‘Fredrik Rehn,’ said the man, shaking the proffered hand. ‘We spoke on the phone. I’m the producer of this circus.’ Now they both smiled.
‘Well, let me welcome you to Tanumshede. On behalf of the community I’d like to say that we’re extremely happy and proud to have you here, and we look forward to a very exciting season.’
‘Thank you, thank you. Yes, we have high hopes for it. With two hit seasons behind us we’re feeling very optimistic; we know that this is a successful format, and we look forward to working with you. But let’s not keep the fans waiting any longer,’ said Fredrik with a broad smile, flashing his improbably white teeth at the anxious crowd. ‘Here they come. The cast of Sodding Tanum : Barbie from Big Brother , Jonna from Big Brother , Calle from Survivor , Tina from The Bar , Uffe from Survivor and, last but not least, Mehmet from The Farm .’
One by one the participants trooped off the bus, and widespread hysteria ensued. People were shouting and pointing and pushing forward to touch the participants or to ask for autographs. The cameramen had already set up and the filming was in full swing. Pleased but a bit bewildered, Erling watched the frenzied reaction triggered by the arrival of the cast. He couldn’t help wondering why today’s youth were so excited about all this. How could this bunch of snot-nosed kids arouse such hysteria? Well, he didn’t need to understand it – the main thing was to exploit as best he could the attention the programme would bring to Tanumshede.
‘Look, we’re going to have to break this up. You’ll have plenty of opportunities to meet the cast; after all, they’ll be living here for five weeks.’ Fredrik shooed off the fans still crowding around the bus. ‘Right now the cast needs a chance to get settled and rest a bit. But you’ll all turn on the TV next week, right? Monday at seven, that’s when it kicks off!’ He gave a thumbs-up with both hands and fired off one more phoney smile.
The young people drew back reluctantly, most of them heading for the school, but a small group seemed to regard this as an excellent opportunity to blow off the day’s classes and instead headed in the direction of Hedemyr’s.
‘Undeniably an auspicious start,’ said Fredrik, putting his arms around the shoulders of Barbie and Jonna. ‘What do you say, kids, are you ready to go?’
‘Absolutely,’ said Barbie, her eyes sparkling. As usual, all the commotion had given her an adrenaline kick, and she was bouncing up and down in place.
‘What about you, Jonna? How are you feeling?’
‘Fine,’ she muttered. ‘But it would be nice to have a chance to unpack and settle in.’
‘We’ll take care of that, babe,’ said Fredrik, giving her shoulders an extra squeeze. ‘The main thing is that you’re feeling good, you know that.’ He turned towards Erling. ‘Is everything ready with the accommodation?’
‘Sure thing.’ Erling pointed to a red house in the old style which stood only about