How to Deliver a Great TED Talk: Presentation Secrets of the World's Best Speakers (How to Give a TED Talk) Read Online Free Page B
point.”
In her popular TED talk on the power of introverts, Susan Cain hooked her audience into her speech by immediately diving into a personal story:
“When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better...”
See, you’re curious to find out more about her camping experience, aren’t you?
The reason a story is a superb opening strategy is because:
Stories captivate people : Everyone loves a good story, so starting with a story will capture your audience’s attention. The moment you begin with a story, your audience will have no choice but to tune in.
Stories create connections between the listeners and the speaker : A personal story will arouse emotions in the listeners. Studies have shown that our brains cannot tell the difference between “real” events and imagination. Therefore, when you tell a story, your audience will imagine it and “feel” the same emotions that you’re describing. Your story will not be forgotten because your audience will “experience” it rather than just hear it.
Stories are memorable : We are hard-wired to learn through stories. Scientific research has shown that we make sense of the world through stories. People even view their lives as a story, with a beginning, a middle and an end, and with each new experience being regarded as a “new chapter” in their lives. Because of this natural hard-wiring, we may forget statistics and fancy charts, but we will always remember the essential elements of a good story.
Since stories are such an important tool in effective communication, you will discover the essentials of great storytelling in a later chapter. These secrets will allow you to become a master storyteller and speaker, entertaining your friends as well as your audiences.
2. USE QUESTIONS TO CREATE KNOWLEDGE GAPS
Starting with a question creates a knowledge gap: a gap between what the listeners know and what they don’t know. This gap creates curiosity because people are hard-wired with a desire to fill knowledge gaps.
For example, starting with a question such as “What’s the number one reason that most people fail to advance in their careers, working harder and longer, yet never achieving their dreams?” gets your audience thinking and starting to formulate their answers. You’ve got them hooked!
In his TED talk, Simon Sinek began his speech with a series of powerful questions:
“How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. And yet, they’re just a computer company. They’re just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn’t the only man who suffered a pre-civil rights America. And he certainly wasn’t the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out control-powered, manned flight when there were certainly other teams who were better qualified, better funded, and they achieve powered man flight, and the Wright brothers beat them to it. There’s something else at play here.”
One important thing to note about asking questions is
In her popular TED talk on the power of introverts, Susan Cain hooked her audience into her speech by immediately diving into a personal story:
“When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better...”
See, you’re curious to find out more about her camping experience, aren’t you?
The reason a story is a superb opening strategy is because:
Stories captivate people : Everyone loves a good story, so starting with a story will capture your audience’s attention. The moment you begin with a story, your audience will have no choice but to tune in.
Stories create connections between the listeners and the speaker : A personal story will arouse emotions in the listeners. Studies have shown that our brains cannot tell the difference between “real” events and imagination. Therefore, when you tell a story, your audience will imagine it and “feel” the same emotions that you’re describing. Your story will not be forgotten because your audience will “experience” it rather than just hear it.
Stories are memorable : We are hard-wired to learn through stories. Scientific research has shown that we make sense of the world through stories. People even view their lives as a story, with a beginning, a middle and an end, and with each new experience being regarded as a “new chapter” in their lives. Because of this natural hard-wiring, we may forget statistics and fancy charts, but we will always remember the essential elements of a good story.
Since stories are such an important tool in effective communication, you will discover the essentials of great storytelling in a later chapter. These secrets will allow you to become a master storyteller and speaker, entertaining your friends as well as your audiences.
2. USE QUESTIONS TO CREATE KNOWLEDGE GAPS
Starting with a question creates a knowledge gap: a gap between what the listeners know and what they don’t know. This gap creates curiosity because people are hard-wired with a desire to fill knowledge gaps.
For example, starting with a question such as “What’s the number one reason that most people fail to advance in their careers, working harder and longer, yet never achieving their dreams?” gets your audience thinking and starting to formulate their answers. You’ve got them hooked!
In his TED talk, Simon Sinek began his speech with a series of powerful questions:
“How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. And yet, they’re just a computer company. They’re just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn’t the only man who suffered a pre-civil rights America. And he certainly wasn’t the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out control-powered, manned flight when there were certainly other teams who were better qualified, better funded, and they achieve powered man flight, and the Wright brothers beat them to it. There’s something else at play here.”
One important thing to note about asking questions is
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