thought of his new fans. It was at least the fifteenth occasion that morning he’d had to grimace and take his mind elsewhere whilst the UKBC team of image specialists, media coaches and surgeons worked on him.
Four rounds of advanced laser surgery. Permanent HD-Def friendly makeup, targeted liposuction and some nip/tuck procedures, all performed whilst he was being coached in body language, camera placement and speech patterns.
The hours had passed in a cacophony of tips, tricks, demands and instructions.
Lift your chin to this height, show the camera more of your right profile.
Never look directly into the lens unless you have a specific message for the viewers.
Soften the accent. The Brummie-twang is great in small portions.
Don’t assume the reporter knows what you're talking about.
Stay away from too many details. Be concise.
The more you say, the more you stray. Answer the question succinctly.
Don’t come across as hurt or aggrieved if the reporter asks you any hard questions. Joke about it and ask their views.
Remember what you want to say to your audiences in this interview and do it.
Watch the cadence.
Make it memorable.
Include anecdotes if you can. You’ve a history with this show, use it.
You’re a funny guy, so use humor or an emotional statement that speaks to the human condition.
Jack was a quick study. Each of the coaches told him he was a natural in front of the camera. The key was to just be himself – within the parameters they’d coached him on – and show the people how much he loved the show and dazzle them with the vastness of his knowledge and expertise.
By the time he finally made it on front of the cameras, all nerves and embarrassment had vanished under a wave of praise from his coaches and a further boost to his Kudos score, taking him into the Top 100 worldwide.
Dressed in an expensively tasteful suit, Jack sat in front of a bank of Holo-Screens alongside the host of dEaDINBURGH: Insiders – the main show’s analysis spin-off – coolly discussing the path their interview would take. As the lights dimmed and the crew counted them in to the live broadcast, Jack felt an eerie calm wash over his whole body.
This is what he was always meant to do. His purpose. He felt at home, relaxed, in control, appreciated at last.
Showing three-quarters of his right profile to camera one, Jack crossed his legs loosely, left ankle to right knee, clasped his hands and leaned into his interviewer. His lead coach beamed at him from the wings, jabbing a thumbs-up, as the cameras blinked on and a new media hero was created.
Chapter 3
Fraser Donnelly
Less than three hours had passed since Fraser had guided his son through and out of the hospital. Donnelly wasn’t a man accustomed to finding himself in such a precarious position, or having to react quite so spontaneously. Needs must though, and he’d dealt decisively with the prospectively devastating situation.
Having worked so hard twenty years ago to erase the footage of her entering and leaving The Hub in the city, he simply couldn’t allow Michelle MacLeod’s son to be discovered in or around the hospital facility. If terminated, the boy’s DNA would be linked to his former employee and to him. His position as company head would become untenable. Even in his world of corporate greed, sending your unborn son into a quarantined hell would not go down well. No-one would care that he hadn’t known Michelle was pregnant when he’d had her placed in the city.
There had been no choice but to get the kid out of and away from the UKBC outpost at the former Royal Infirmary. Revealing to the teens the existence of dEaDINBURGH as a TV show had been an unplanned but necessary manipulation to shock them into accepting his assistance in escaping.
Now that they were far from the facility, they were a complication he couldn’t continue to tolerate. Fraser was fairly certain that he’d frightened them enough to