was really a result of priming, Bargh repeated the experiment and got the same results. He ran it a third time with a control group who unscrambled words related to sadness to be sure he hadn’t simply depressed people into walking slower. Once again, the old-age group tottered along the longest.
Bargh also conducted a study in which Caucasian participants sat down at a computer to fill out boring questionnaires. Just before each section began, photos of either African-American or Caucasian men flashed on the screen for thirteen milliseconds, faster than the participants could consciously process. Once they completed the task, the computer flashed an error message on the screen telling the participants they had to start over from the beginning. Those exposed to the images of African-Americans became hostile and frustrated more easily and more quickly than subjects who saw Caucasian faces. Even though they didn’t believe themselves to be racist or to harbor negative stereotypes, the ideas were still in their neural networks and unconsciously primed them to behave differently than usual.
Studies of priming suggest when you engage in deep introspection over the causes of your own behavior you miss many, perhaps most, of the influences accumulating on your persona like barnacles along the sides of a ship. Priming doesn’t work if you see it coming, but your attention can’t be focused in all directions at once. Much of what you think, feel, do, and believe is, and will continue to be, nudged one way or the other by unconscious primes from words, colors, objects, personalities, and other miscellany infused with meaning either from your personal life or the culture you identify with. Sometimes these primes are unintended; sometimes there is an agent on the other end who plotted against your judgment. Of course, you can choose to become an agent yourself. You can prime potential employers with what you wear to a job interview. You can prime the emotions of your guests with how you set the mood when hosting a party. Once you know priming is a fact of life, you start to understand the power and resilience of rituals and rites of passage, norms and ideologies. Systems designed to prime persist because they work. Starting tomorrow, maybe with just a smile and a thank-you, you can affect the way others feel—hopefully for the best.
Just remember, you are most open to suggestion when your mental cruise control is on or when you find yourself in unfamiliar circumstances. If you bring a grocery list, you’ll be less likely to arrive at the checkout with a cart full of stuff you had no intention of buying when you left the house. If you neglect your personal space and allow chaos and clutter to creep in, it will affect you, and perhaps encourage further neglect. Positive feedback loops should improve your life, not detract from it. You can’t prime yourself directly, but you can create environments conducive to the mental states you wish to achieve. Just like the briefcase on the table, or the clean aroma in the room, you can fill your personal spaces with paraphernalia infused with meaning, or find meaning in the larger idea of owning little. No matter, when you least expect it, those meanings may nudge you.
2
Confabulation
THE MISCONCEPTION: You know when you are lying to yourself.
THE TRUTH: You are often ignorant of your motivations and create fictional narratives to explain your decisions, emotions, and history without realizing it.
When a movie begins with the words “Based on a True Story,” what crosses your mind? Do you assume every line of dialogue, every bit of clothing and song in the background is the same as it was in the true event on which the film was based? Of course you don’t. You know movies like Pearl Harbor or Erin Brockovich take artistic license with facts, shaping them so a coherent story will unfold with a beginning, middle, and end. Even biopics about the lives of musicians or politicians who are