still scattered around the city—along Second Avenue, and 125th Street in Harlem, and in Brooklyn—but by the 1870s, the city’s first true entertainment district had emerged, at Union Square.
What was new about Union Square was that it supported not just the theater but an entire industry brought into being by the theater, as well as all the other forms of pleasure associated with theatergoing. In and around the square were legitimate theaters, such as Wallack’s, as well as “variety houses”—featuring what would later be called vaudeville—such as the Union Square Theater and Tony Pastor’s New Fourteenth Street Theatre; Steinway’s piano shop; theatrical agencies; theatrical printers; show publications like
Leslie’s Sporting and Dramatic News
; Sam French’s play publication store; the costume house of Roemer and Kohler; and the studio of Napoleon Sarony, photographer to the stars. Union Square’s southern boundary, 14th Street, was known as the Rialto, because it was so heavily frequented by theater people; among the show folk themselves, the area immediately in front of the Union Square Theater, at the south-eastern corner of the square, was known as the Slave Market, because it served as an open-air hiring hall. Indeed, the society novelist Richard Harding Davis wrote that “it is said that it is possible to cast, in one morning, any one of Shakespeare’s plays, to equip any number of farce companies, and to ‘organize’ three Uncle Tom’s Cabin combinations” from the crowd on 14th Street.
Tony Pastor, the vaudevillian, was known as the Impresario of Fourteenth Street. Pastor was a living summation of nineteenth-century urban entertainment. An Italian born in 1834 (or thereabouts), the son of a grocer, Pastor was an uneducated urchin who sang at temperance meetings, played tambourine in a minstrel company at Barnum’s Museum on lower Broadway in 1847, and knocked around through half a dozen circuses in the 1850s, working as a singer, clown, acrobat, tumbler, dancer, and horseback rider, often all in a single show. In the early years of the Civil War, Pastor began a career as a balladeer in “concert saloons,” descendants of the English music hall where the acts were often flimsy excuses for the alcohol, and the “waitress girls” considered the serving of drinks the beginning rather than the end of their job. Pastor became a beloved figure, famed for a stock of 1,500 tunes, and for his good-humored ribaldry. He sang about soused Irishmen and farcical Negroes and avenging wives and long-suffering husbands.
For all his knockabout life, Pastor was a rough-hewn gentleman, gracious and accommodating as well as thoroughly good company, his assiduously maintained mustache always waxed to fine points. Pastor understood that so long as variety was presented in the riotous, blowsy atmosphere of the concert saloon it would remain a minor adjunct to male carousing. He recognized that decency could be good for business; his goal, as he put it in one of the innumerable interviews he later granted as the grand old man of Broadway, was “to make the variety show successful by dissociating it from the cigar-smoking and beer-drinking establishment.” Pastor opened a variety house of his own on the Bowery in 1865, and ten years later moved to the more respectable location of 585 Broadway, in what is now SoHo. There some of the great figures of the late-nineteenth-century stage, including Lillian Russell and May Irwin, made their debuts. At 585, drinking was permitted in an adjacent saloon, but not in the auditorium.
Pastor moved northward with the theater district, finally settling at 14th Street in 1881, just as the area was becoming New York’s entertainment capital. The location alone signified a new level of prestige for variety. Pastor charged as much as $1.50 for a reserved seat, then the priciest variety ticket in town, and he secured the best acts. The bill of fare for one typical evening