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others. According to the same CNN article, donors from around the country rose to the occasion, donating hundreds of pizzas to Nashville-area homeless shelters.

PRISON PINK
THE COLOR OF CALM
    In the 1960s, a Swiss psychotherapist named Max Lüscher developed what is now known as the Lüscher color test, a system to help describe someone’s personality. Dr. Lüscher would give the person eight cards, each of a different color—blue, yellow, red, green, violet, brown, grey, and black—and ask the subject to put them in order from most preferred to least preferred. Figuring that our taste in colors was something created by our subconscious selves, Dr. Lüscher further surmised that people of similar personality types would rank colors similarly.
    The Lüscher color test is not often used anymore, since its validity has been widely questioned and its results do not match up well with better-received personality tests. However, Dr. Lüscher’s work ushered in other research into the role color plays in our psyches.
    Which is why it may be a good idea to paint prison cells pink.
    In the 1970s, Alexander Schauss, a scientist in Tacoma, Washington, began exploring whether seeing a certain color could cause our emotional states to change. After a series of tests, he concluded that a certain shade of pink—#FF91AF if you’re a web developer, CMYK 0-43-41-0 if print is more your thing—has a calming effect, taking the edge off of those who are overly aggressive. Specifically, Schauss noted that this shade of pink caused a measurable physiological reaction; there was “a marked effect on lowering the heart rate, pulse, and respiration as compared to other colors.”
    In early 1979 a local naval prison put Schauss’s finding into action. The experiment was a simple one. The naval officers painted the walls of an 18' x 24' cell a bubblegum-like, Pepto Bismol–ish shade of pink recommended by Schauss. Some inmates were confined in the cell for a short time, as inmates would typically be in any prison cell. According to the follow-up report, the experiment worked: not only were there “no incidents of erratic or hostile behavior during the initial phase of confinement,” but the navy reported that even fifteen minutes of exposure to the pink-walled room resulted in a noticeable reduction in aggressive behavior after release from the cell. Schauss, as reported by USA Today , claimed that before the introduction of the pink cell, the naval correctional center averaged one assault on staff per day. After? Only one such assault over the next six months.
    Schauss named the color Baker-Miller Pink, after the directors of the naval correctional institute who agreed to test his theory. Others have called it “Drunk Tank Pink” after the colloquial name for small jail cells, and it’s not uncommon to see jails and prisons with pink walls for these purposes. But one other place has given it a different name—and a different use. If you go to the University of Iowa’s Kinnick Stadium, you’ll find the walls, lockers, and even the urinals of the visiting football team’s locker room painted Baker-Miller Pink, an explicit attempt to make the opposing team less aggressive when they take to the football field.
    BONUS FACT
    In 2010, the use of pink resulted in a lawsuit against a prison in South Carolina. But it wasn’t the walls that were colored pink—it was the uniforms of those who, while in prison, engaged in some sort of sexual misconduct. The prison wanted to use this tactic as a punishment, embarrassing inmates in front of their peers, but the lawsuit against the prison claimed that the pink uniforms made the inmates the target of assaults.

THE CASE OF THE MISSING MAGENTA
WHY YOU CAN’T SEE PINK (EVEN THOUGH YOU CAN)
    Roy G. Biv.
    That’s not a person. It’s a mnemonic device for remembering the colors in the visible spectrum of light, or