Inferno Read Online Free Page A

interference at the club, but he’ll be along shortly.  In the mean time, we can go ahead and get started.”
    We sat down at one of the booths, and I pulled out my tablet to take down some notes as we talked. Handing him my business card, I said, “first, tell me what type of restaurant you’re opening.  What kind of food and atmosphere will you have?  Will there be music?  That kind of stuff.”
    “Well, this place isn’t really going to be a restaurant.  Not in the traditional sense anyway.  Our menu will consist of some appetizers but no entrees.  We don’t really want this to be a date night place, more like people coming together to mingle.  There will be a fully stocked bar.  We want it to be an extension of Inferno , but the music will be softer.  We’re envisioning a place where people can relax after a long day at work, get to know other people with similar goals that understand the meaning of responsibility.  Our vision is for this place to be more sophisticated than a normal club.  We want it low key enough that patrons won’t feel as if they’re on display.  Kind of like a never ending cocktail party.”
    Holy Shit.  This guy owns Inferno.  Please don’t let him have heard about the almost brawl with the bimbo.  Please, please, please, pleeaasse.
    “So the demographic you’re after is more sophisticated, early thirties to late forties.  Stable jobs and bank accounts, past the partying all night, every night stage of their lives.  But you want to stick with a mysterious, sexy vibe.  A mini club without the chaos.  Is that about right?”
    “Exactly,” he said with a charming smile. 
    “I can work with that,” I smiled back.
    Sebastian and I spent the next thirty minutes discussing what he liked and disliked about other marketing campaigns he had seen.  They haven’t decided on a name yet, but know that they want it to be something that links this place to Inferno .  I wondered through the space, and I took some photos to use as reference during my creative process.  We chit chatted a bit, all the while my mind was racing a million miles a minute.  Most ideas were discarded as soon as the thought struck me, but there were a few that I filed away as possibilities.  That’s when it hit me. 
    “Sebastian, what comes to mind when you think about Inferno ?”
    “I don’t know.  It’s a club.  Dancing, drinking, having a good time.”
    “When I think about Inferno , I picture a younger crowd that is full of passion, quick to erupt into a frenzy, but they also fizzle just as rapidly.  They are a group that lacks the experience to maintain intense heat for any length of time.  What you’re creating here is more of a slow, steady burn.  The populations you are targeting are accomplished.  They are mature enough to know that playing the slow game can lead to the greatest reward.  The name of this place needs to reflect intense passion, but it also needs to be subtle.  What do you think about Ardor ?” 
    Sebastian mulled that around for a few minutes before giving me a cheeky grin.  “I think you might just be worth the money we’re paying you.”
    The front door opened and a vaguely familiar sounding voice said, “Hey, sorry I’m late.”
    As Sebastian and I turned toward the new comer, he began introductions, “this is my business partner, Ethan Storm.  E, this is…”
    “Alexis Elizabeth Reed, twenty-six years old, Master’s Degree in Advertising, Junior Associate at Bridgestone Marketing.  How’s your buddy Jack doing?” Ethan chuckled. 
    Turning back towards me, Sebastian looked at me appreciatively before he burst out laughing.  “So, you’re that girl.  Damn, I wish I could have seen the little disagreement you had Saturday night.  I always miss the good stuff.”
    I stood there staring between the two men with a look of horror on my face.  My typical fucking luck, I thought before I sent up a silent prayer for the floor to miraculously